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Ana Krvarić 4 years ago

Project Officer at WWF Adria

Behavior Change For Nature: A Behavioral Science Toolkit for Practitioners

What are the best strategic approaches to achieve behavior change? Most conservation work is centered on the fact that we need people to change their current ways and act more sustainably. To incorporate this successfully in the planning of our projects, we need to know more about recommended strategies based on what we know today about how and under which circumstances people actually do tend to change their behavior. The Behavior Change For Nature: A Behavioral Science Toolkit for Practitioners provides 15 concrete tools for conservation and sustainability practitioners, and the methodologies for putting them into practice, to achieve (and evaluate) real change.

#Behavioral Scence #BehaviorChange #guide #toolkit